EXCLUSIVE: The identity of Sunrise’s Cash Cow is FINALLY revealed – and you’ll never guess who is underneath the famous costume
It’s one of the television industry’s most closely guarded secrets: who is the Sunrise staffer behind the Cash Cow costume?
And now Daily Mail Australia can reveal the identity of the Channel Seven employee who dons the famous black-and-white outfit every morning.
‘Coffee guy’ and senior producer Blake Nadilo is tasked with being the Cash Cow – and by all accounts he absolutely loves his job.
TV’s biggest mystery solved: Daily Mail Australia can exclusively reveal the identity of the Channel Seven staffer who dons the famous Cash Cow costume on Sunrise every morning
Blake describes himself on Instagram as a Royal family enthusiast and pet lover.
He was tellingly ‘tagged’ as the Cash Cow by health transformation coach Samantha Jackson in a recent social media post.
‘Okay, so I may have taken a bit of a shine to the Sunrise #CashCow a couple of weeks ago, but who could resist a big hug like this?’ she wrote.
Unmasked! ‘Coffee guy’ and senior producer Blake Nadilo is tasked with being the Cash Cow – and by all accounts he absolutely loves his job
Cow’s out the bag! He was tellingly ‘tagged’ as the Cash Cow by health transformation coach Samantha Jackson (left) in a recent social media post
In perhaps the biggest clue to date, another photo shared by Blake to Instagram shows him posing alongside the Cash Cow’s mask.
Last month, Sunrise hosts David ‘Kochie’ Koch and Sam Armytage were left in hysterics after the character’s mask fell off during a live broadcast.
The mascot pretended to be a ski jumper using two umbrellas as poles, and as he threw his body back to simulate a leap off the ramp, his head flew into the air.
Good bloke: Blake describes himself on Instagram as a Royal family enthusiast and pet lover. He has a friendly relationship with Sunrise co-hosts David Koch (left) and Sam Armytage (right)
The man wearing the costume immediately dropped the umbrellas and covered his face with his hands, then rushed off camera.
Back in the studio, Sam and her colleagues burst into fits of laughter as Kochie yelled out: ‘Sorry, kiddies! Oh, no.’
‘Something terrible has happened,’ added sports reporter Mark Beretta.
Sam, 44, reassured viewers that the Cash Cow was ‘alright’ as the mascot fell to its knees outside and begged for forgiveness.
The clumsy cow then rolled around on the pavement in distress.
Run for cover! Last month, the Cash Cow’s energetic dance routine outside Brekky Central caused the costume’s head to topple off, revealing the young male staffer underneath